Asiya Bakht
Jul 4, 2008

Wei-Hsiang joins DDB PR as MD

KUALA LUMPUR - Chong Wei-Hsiang (pictured), managing director of GCI Worldwide, the PR arm of Grey Group Malaysia, is leaving the agency to join Naga DDB Malaysia's PR division as the new managing director.

Wei-Hsiang joins DDB PR as MD

He replaces Charmaine Augustin, who left the agency last week for undisclosed reasons.
 
Wei-Hsiang said,“ I have had a fabulous eight years at GCI and I think it’s a good time to move to new opportunities and also reinvent myself in a new environment.”

Wei-Hsiang, who joins the new agency on 6 August,  will report to Vincent Lee, group executive chairman of Naga DDB Malaysia.
 
Raymond Siva, the current head of practice for GCI, would be the acting head of GCI till a new person is appointed. A source said that GCI plans to beef up its team and is in process of making three senior level appointments. In the last two months four members of PR team have left the agency to pursue other interests.

Related Articles

Just Published

8 hours ago

Apple leads as US dominates Kantar's Top 100 Global ...

As US brands dominate the top 10 in Kantar's BrandZ 2025 ranking, Chinese companies and APAC players like Airtel are rapidly gaining ground, signalling a shifting balance in global brand power.

8 hours ago

Microsoft to retire Xandr DSP in favour of an ...

After acquiring the DSP from AT&T in 2021, Microsoft’s priorities began to shift more to the sell side, with AI at the forefront.

9 hours ago

Arthur Sadoun calls for ‘different approach’ at ...

Publicis CEO says Lions festival should not just be about 'AI theory' or 'celebrating creativity for its own sake', given the toughest conditions since the pandemic.

1 day ago

From Hiroshima to Hangzhou: How Jagabee and Frugra ...

The Tokyo-headquartered maker of the hugely popular potato fries, Calbee, is tapping into anime fandom and IP collaborations to boost sales and brand affinity in China. Read our interview with CMO Hiroyuki Miyakura.