Ahead of Cannes Lions, Campaign asked the CEOs of the big six agency groups how they make the business case for investing in creativity – now and in the coming age of artificial intelligence. Havas' Yannick Bolloré offers his view.
Why Subscribe?
or call +852 2122 5222
or email [email protected]
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Leveraging his journalism and communications expertise, Morton has propelled Sandpiper’s health to new heights, earning three promotions in three years.
REBRANDING EXERCISES: The Vietnamese footwear brand taps Dentsu Redder to resonate with a new generation through its new streetwear-inspired offering.
China’s premium snack giant Bestore is under regulatory scrutiny after influencers exposed labeling inconsistencies. The publicly listed brand has a presence in 15 countries.
In this week's roundup, Moët Hennessy ANZ appoints Nausicaa Charrier as its new marketing director, Third Avenue Consulting and Superdream strengthen their leadership teams. Read about the latest appointments, business wins, and leadership changes across the industry.
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
