Sabrina Sanchez
Jan 30, 2022

Watch all of the teasers for Super Bowl LVI ads

This year’s spots mark record investments as NBCUniversal sold 30-second spots for $6.5 million.

Irish Spring
Irish Spring

Advertisers are getting ready for Super Bowl LVI, announcing their appearances and diving into social media to get NFL fans engaged.

This year’s game marks record investments from advertisers who had to shell out a whopping $6.5 million for a 30-second spot during NBCUniversal’s broadcast.

The game, which will take place on Feb. 13 in SoFi Stadium in Los Angeles, will overlap with the 2022 Winter Olympics in a historical double-header on NBC.

Two weeks out from the big event, brands are dropping teasers to pique interest and generate buzz.

Campaign US has the download:

Rakuten

Irish Spring

Monday.com

Sam’s Club

Booking.com

Budweiser

Planter’s

Lay’s

Frito-Lay

Vroom

Source:
Campaign US

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

1 hour ago

Monopoly Go! encourages friendship in first global ...

The star-studded campaign features Will Ferrell as Mr. Monopoly.

1 hour ago

McDonald’s lights up festive season with ‘satisfying...

The campaign was created by Leo Burnett.

11 hours ago

Purpose-led ads lead to sales uplift for two in ...

Campaign's global survey also showed one in five marketers was unable to measure the commercial impact.

22 hours ago

Creative Minds: Heidi Kasselman on how pretending ...

From winging an internship in Johannesburg to leading creative at Clemenger, Heidi Kasselman's unconventional path proves sometimes chaos is the best career plan.