Volvo shortlists three in global media review

 Volvo has shortlisted WPP, IPG and Publicis in its global media review.

The process is being run by MediaSense and spans a range of markets including the US, UK and China.

Mindshare is the incumbent, having won the account in 1999 from PHD, then called New PHD.

According to COMvergence, Volvo spent $448.7 million on media globally in 2023.

Volvo appointed Grey London to its global creative account in 2013, but started working with more local agencies in key markets in 2015. Grey London still works with the brand in the UK.

Volvo has not responded to Campaign’s request for comment, but when the review launched said it was “essential that we periodically review our agency model and agency relationships to ensure we can support our business with the appropriate technologies, agility and speed”.

MediaSense, Publicis, IPG and WPP declined to comment.