GLOBAL - Sir Richard Branson is set to dress as an airline stewardess and serve passengers on pan-Asian budget airline Air Asia.
Branson, who heads up the Virgin group of companies, including airline Virgin Atlantic, had bet that his Virgin Formula One motor-racing team would finish higher in the final F1 World Championships rankings than the Lotus team, which is owned by Air Asia CEO (and former Virgin employee) Tony Fernandes.
Branson has confirmed he will be honouring the bet, amidst speculation whether he will remove his leg hair and don high-heels for his stint as Air Asia cabin crew.
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EXCLUSIVE: Dentsu Media CEO Tommy Li has stepped down and was reportedly in police custody, as China’s media rebate probe expands with as many as 30 people questioned. Former Wavemaker chief client officer Julep Lin has also been arrested in connection with the investigation.
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After losing marquee clients Amazon and Lego, Initiative faces an uphill battle to rebuild its reputation, leaning on new tools, a "challenger" mindset, and a focus on e-commerce to stay competitive in a rapidly shifting industry.
Bidon has been global chief executive at Nexus since April 2022.
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