Unilever appoints MRM Singapore for regional Food Solutions business

MRM will now handle digital duties for the entire Food Solutions portfolio, providing strategy development, creative design and implementation services to drive increased brand awareness and deeper consumer engagement amongst their B2B customers across the region.

Unilever Food Solutions is a food service business that collaborates with chefs and catering enterprises to provide products and ideas. Its portfolio of brands includes Knorr, Best Foods and Lipton across the region.

The win follows McCann Digital Jakarta’s announcement last month that Unilever Food Solutions Indonesia has charged it with designing a digital CRM program to support the development of deeper client relationships.

Evelynne Chua, digital marketing manager for Unilever Food Solutions in Southeast Asia, said the aim was to improve awareness of the Unilever Food Solutions brand and begin more personalised contact with chefs and food operators in the region.

Nick Handel, managing director of MRM Singapore, noted that the global consumer food service market was "thriving", and that Asia-Pacific is expected to drive up to two thirds of sales growth for the period 2010 to 2015.