Uber APAC CMO steps down after nearly a decade

Uber’s APAC chief marketing officer, Andy Morley, has stepped down after nearly ten years with the company. Morley has led marketing in the region for almost three years and has held broader leadership roles at Uber for seven years. Global CMO Lucinda Barlow will assume his responsibilities in the interim, with the permanent role to be filled in due time.

Morley plans to take time before deciding on his next move. He announced via LinkedIn and said, “in my heart, I know I’m ready for a new challenge."

Morley joined Uber in 2016, when the company had “no real marketing org, budget, plans or capabilities… just a group of ambitious young marketers ready to go-get-it,” he said on LinkedIn. During his tenure, he helped build marketing teams across Australia, New Zealand, and the wider APAC region and has overseen campaigns such as UberKittens, UberPuppies, and larger brand platforms including ‘Tonight, I’ll Be Eating’ and ‘Get Almost, Almost Anything.’ These campaigns helped define Uber’s next-gen marketing approach in the region.

He also steered the company through the tumult of the pandemic, a phase in which the rideshare business fell sharply while the delivery segment expanded significantly. Over the past five to six years, Morley focused on building marketing teams across Australia, New Zealand, and the broader APAC region and helped establish a foundation for the company’s next phase of growth.