TV, film and radio revenue rises more than 17 per cent in China

According to local media, the report noted that Rmb 185 billion ($27 billion) of that figure came from radio and TV, which increased by more than 17 per cent from 2008.

Revenue reportedly includes financial subsidies allotted to companies by the Government.

Specifically, TV and radio’s ad revenue reportedly rose more than 11 per cent to Rmb 78 billion ($11.4 billion).

TV ad revenue reportedly rose Rmb 6.7 billion ($981 million) to Rmb 67.6 billion ($10 billion), with Rmb 42 billion ($6 billion) worth of revenue coming from cable TV.

Rmb 28.5 billion ($4 billion) came from subscription fees, up by nearly 14 per cent year-on-year.

In December, CTR Marketing Research showed that total advertising expenditure in China for the first three quarters of 2009 soared to $54 billion, marking a 12 per cent year-on-year increase.