Trend's Media Group's Wu Hong loses battle against cancer

He was 46 years old.

In 1993, Wu launched Trends, the first fashion magazine in China, which created a market place for fashion and lifestyle titles for Chinese readers. Trends subsequently launched Esquire and Cosmopolitan, among others. The publisher has since become a brand-led, multiplatform media group in China.  

Shirley Zhang, executive publisher and GM of Trends Media Group, said: “Wu was not only a passionate and enthusiastic man, but also an open-minded and dynamic boss and entrepreneur. He has done a lot for the luxury and lifestyle media in China.”

“His passing away is a great loss to Trends Media Group, as well as a great loss to Chinese magazine publishing and media and fashion industry,” said a statement from the Group.

One of Wu’s major contributions was bringing innovative thinking to the magazine sector. He was honoured as a leader and explorer in the industry and elected as vice-president of the China Magazine Association in 2007.

Wu’s funeral service will be held on 26 August in Beijing.