magazines
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Why print is an enduring force for advertisers
In a world fixated on quick wins and bottom-line results, print advertising has come to stand as a testament to brand-building despite closures of print publications and declining print sales.
The future of lifestyle publishing
Beyond the 'print is dead, digital is king' cliché, three other noteworthy reinventions will emerge to revitalise the industry, according to a Singapore publishing veteran.
Major Malaysian publishing house Blu Inc shuts, 200 staff laid off
Blu Inc was responsible for titles such as Harper’s Bazaar, Cosmopolitan and Cleo.
NME and Uncut sold to Singapore's BandLab
Ex-NME editor suggests digital brand can be 'more valuable' outside publishing company.
Dow Jones is launching luxury glossies even though print is pooped
After launching new Mansion Global and Penta products this year, publisher Mae Cheng tells Campaign Asia-Pacific what's working in the world of glossy magazines.
Hong Kong airlines launches new inflight magazine, +852
The airline revamps its inflight offering with a new publication named after the city's international calling code, along with fresh meals for economy passengers.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.png&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
