Marketing News Opinions Data
Emily Tan
Sep 11, 2012

Treat women as individuals, not as a category: McCann

ASIA-PACIFIC: The rapid pace of development in the region has created a generation of swiftly evolving women who defy easy stereotypes and compartmentalisation.

Asian women regard the internet as another forum to build an identity

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Inside the collapse of Indonesia’s most promising creative network

1 Inside the collapse of Indonesia’s most promising creative network

Australia and India lead the Grand Prix tally at Spikes Asia 2025 as Kazakhstan secures first-ever wins

2 Australia and India lead the Grand Prix tally at Spikes Asia 2025 as Kazakhstan secures first-ever wins

OMD takes the lead as EssenceMediacom drops out of global rankings

3 OMD takes the lead as EssenceMediacom drops out of global rankings

Labubu, the art toy craze and why grown-ups can’t get enough

4 Labubu, the art toy craze and why grown-ups can’t get enough

Mash names all-female executive team, shifts global HQ to Singapore

5 Mash names all-female executive team, shifts global HQ to Singapore

WPP offers free Friday lunches to lure staff back to office

6 WPP offers free Friday lunches to lure staff back to office

Move and win roundup: Week of April 21, 2025

7 Move and win roundup: Week of April 21, 2025

Cheetos’ launches limited edition fashionably functional pants

8 Cheetos’ launches limited edition fashionably functional pants

Omnicom CEO John Wren dismisses speculation about Omnicom-IPG deal leading to client attrition

9 Omnicom CEO John Wren dismisses speculation about Omnicom-IPG deal leading to client attrition

EMA 2025 winners revealed in live ceremony

10 2025 winners for Event Marketing Awards announced in live ceremony

Related Articles

Documentary on McCann copywriter Ilon Specht makes global streaming debut
Mar 15, 2025
Eric Berger

Documentary on McCann copywriter Ilon Specht makes ...

Peroni picks McCann for global creative account
The Information
Sep 9, 2024
Will Green

Peroni picks McCann for global creative account

100 days in, how are Trump’s tariffs reshaping marketing in Asia?
1 day ago
Staff Reporters

100 days in, how are Trump’s tariffs reshaping ...

Ferrero appoints McCann Worldgroup to Kinder and Tic Tac creative account
Jul 25, 2024
Will Green

Ferrero appoints McCann Worldgroup to Kinder and ...

Just Published

Women to Watch 2024: Tanya Phathanathong, ADA
4 hours ago
Staff Reporters

Women to Watch 2024: Tanya Phathanathong, ADA

From overcoming personal challenges to becoming a beacon of leadership, Phathanathong’s grit and strategic vision have made ADA Thailand a key player in the digital marketing landscape.

Move and win roundup: Week of April 28, 2025
5 hours ago

Move and win roundup: Week of April 28, 2025

Catch up on our weekly roundup of people moves and pitch wins, with the latest updates from oOh!media, Supersolid, CulturalPulse, Greenpark and more.

Childhood bedwetting is nothing to be ashamed about, says Kimberley Clark
5 hours ago
Staff Reporters

Childhood bedwetting is nothing to be ashamed ...

In a campaign built around three 90-second AI-powered radio spots, the FMCG brand partners with FCB to convey that some kids just need more time to overcome bedwetting.

Samsung rescues runaway bills in delightfuly odd campaign
5 hours ago
Ad Nut

Samsung rescues runaway bills in delightfuly odd ...

In a world where money slips away faster than acorns in a storm, Samsung and BBDO Bangkok offer a hilariously smart solution: Don’t lose what AI can save.