truth

Apr 26, 2019

Global good, but local better: APAC view on brands

McCann Worldgroup’s latest study shows APAC citizens are more optimistic than their counterparts, and also optimistic about brands improving their lives.

May 24, 2018

A cowboy croons an anti-smoking message, reluctantly

That ain't the Marlboro Man. And like the tobacco industry, he ain't really sorry.

Nov 15, 2017

TMG launches global blockchain-based media agency

The Marketing Group is launching a global media agency, called Truth, that's built to use blockchain smart contract technology.

Sep 11, 2012

Treat women as individuals, not as a category: McCann

ASIA-PACIFIC: The rapid pace of development in the region has created a generation of swiftly evolving women who defy easy stereotypes and compartmentalisation.