Benjamin Li
Apr 11, 2011

Top Marques Macau appoints Impact Asia as PR partner in HK and China

HONG KONG - Top Marques Macau, the Asian edition of the live supercar show Top Marques Monaco, has appointed Impact Asia to handle all public relations activities in Hong Kong and China.

Top Marques Macau appoints Impact Asia as PR partner for HK and China
Top Marques Macau appoints Impact Asia as PR partner for HK and China

The event will be hosted annually at The Venetian Macao and the first show will take place from 24 to 27 November. 

Top Marques Macau will have an estimated 50 to 60 exhibitors: supercars, prestige luxury car manufacturers and deluxe goods from other industries such as watches, bespoke jewels, yachts and rare wines displayed across 13,650 square metres of event space at The Venetian Macao.

During the event, Macau authorities have agreed to close 2.1 km of road around the exhibition space for the exclusive use of Top Marques Macau test drives, where invited guests will have the opportunity to get behind the wheel of the greatest cars in the world.  

John Hardyment of Bayshore Pacific Exhibitions, the event partner for Top Marques Macau, commented: “We are pleased to be working with impactasia who have proven experience in generating quality and meaningful press exposure for events in the luxury goods market”.

Sarah Woodhouse, group MD of Impact Asia said that they won this account without a pitch, one of their major PR responsbilities is media and marketing education as there is a similar copycat event in Shanghai.

She added that Top Marques Macau would be another very important event for Macau as the client is seeing opportunities here, especially seeing the increasing number of Asian and Chinese buying luxury cars.

Heralded as “The World’s Most Exclusive Auto Show” by The New York Times, and “The Greatest Show on Earth” by Financial Times, Top Marques Monaco takes place every April presenting luxury and supercars for the past eight years.


 

Source:
Campaign China

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