Emily Tan
Jan 30, 2018

TMG's Australian agency Channelzero chosen for global Speedo campaign

Channelzero won the contract, which includes digital, retail and PR for all markets, in a competitive pitch.

TMG's Australian agency Channelzero chosen for global Speedo campaign

The Marketing Group's Australian agency, Channelzero, has been appointed by Speedo to develop a global campaign celebrating Speedo's 90th Birthday.

Channelzero won the contract, which includes digital, retail and PR for all markets, in a competitive pitch by combining resources with other TMG agencies One9ninety, DAE and Narratrs.

The agency worked with One9ninety to gather the social and digital insights needed. DAE was engaged to ensure the campaign translates across key Chinese markets. And the Narratrs social media micro-influencer platform was presented as a key part of the media mix.

"This is a brilliant win for the agency and reflects the great chemistry that we have with Speedo. It’s also a testament to TMG’s entrepreneurial model that we are able to combine agency skills so nimbly for our client’s benefit, without any politics or red tape," Mikey Taylor, chief executive of Channelzero said.

Channelzero's other clients includes Weetabix, Rio Tinto, Sydney Water, Nestle Professional and News Ltd.

Speedo did not have a like-for-like creative agency of record before appointing Channelzero but works with Iris Worldwide on a project basis.

Source:
Campaign UK

Related Articles

Just Published

6 hours ago

Agency of the Year 2024: Greater China winners

Dentsu and Leo Burnett clinched key creative awards, Starcom shone in digital innovation, and Zenith solidified its media grip at the 2024 Greater China Agency of the Year Awards. See all the winners here.

15 hours ago

Campaign expands its coverage into Indonesia

The launch of its Bahasa Indonesia language publication bolsters Campaign’s global expansion, following new German and Canadian editions launched earlier this year.

17 hours ago

Spikes Asia 2025: In conversation with PR jury ...

As the CEO of MSL APAC and the Publicis Groupe global lead on Samsung, Key discusses the role of PR in brand success and gives advice to agencies submitting work for Spikes Asia.

19 hours ago

Creative Minds: Yuchien Wang on the path from ...

The copywriter and brand strategist had originally set out to be a classically trained cellist, even winning a place at the music academy in Taipei. But copywriting eventually won her heart.