Emily Tan
Jan 30, 2018

TMG's Australian agency Channelzero chosen for global Speedo campaign

Channelzero won the contract, which includes digital, retail and PR for all markets, in a competitive pitch.

TMG's Australian agency Channelzero chosen for global Speedo campaign

The Marketing Group's Australian agency, Channelzero, has been appointed by Speedo to develop a global campaign celebrating Speedo's 90th Birthday.

Channelzero won the contract, which includes digital, retail and PR for all markets, in a competitive pitch by combining resources with other TMG agencies One9ninety, DAE and Narratrs.

The agency worked with One9ninety to gather the social and digital insights needed. DAE was engaged to ensure the campaign translates across key Chinese markets. And the Narratrs social media micro-influencer platform was presented as a key part of the media mix.

"This is a brilliant win for the agency and reflects the great chemistry that we have with Speedo. It’s also a testament to TMG’s entrepreneurial model that we are able to combine agency skills so nimbly for our client’s benefit, without any politics or red tape," Mikey Taylor, chief executive of Channelzero said.

Channelzero's other clients includes Weetabix, Rio Tinto, Sydney Water, Nestle Professional and News Ltd.

Speedo did not have a like-for-like creative agency of record before appointing Channelzero but works with Iris Worldwide on a project basis.

Source:
Campaign UK

Related Articles

Just Published

9 hours ago

AKQA restructures into three P&Ls, names CEOs to ...

Brian Vella, managing partner in APAC, is now chief executive of the region.

10 hours ago

Omnicom and IPG chiefs on merger: Moving beyond ...

John Wren and Philippe Krakowsky speak to Campaign.

12 hours ago

Agency of the Year 2024 SEA winners: Singapore and ...

Check out the complete winners list from Campaign's final AOY 2024 event for Singapore and Malaysia, as well as several Southeast Asian regional awards with entrants across five markets.

12 hours ago

Agency of the Year 2024 winners: Asia-Pacific

Check out the 2024 Campaign Asia-Pacific Agency of the Year's regional winners across APAC/Network.