Emily Tan
Jan 30, 2018

TMG's Australian agency Channelzero chosen for global Speedo campaign

Channelzero won the contract, which includes digital, retail and PR for all markets, in a competitive pitch.

TMG's Australian agency Channelzero chosen for global Speedo campaign

The Marketing Group's Australian agency, Channelzero, has been appointed by Speedo to develop a global campaign celebrating Speedo's 90th Birthday.

Channelzero won the contract, which includes digital, retail and PR for all markets, in a competitive pitch by combining resources with other TMG agencies One9ninety, DAE and Narratrs.

The agency worked with One9ninety to gather the social and digital insights needed. DAE was engaged to ensure the campaign translates across key Chinese markets. And the Narratrs social media micro-influencer platform was presented as a key part of the media mix.

"This is a brilliant win for the agency and reflects the great chemistry that we have with Speedo. It’s also a testament to TMG’s entrepreneurial model that we are able to combine agency skills so nimbly for our client’s benefit, without any politics or red tape," Mikey Taylor, chief executive of Channelzero said.

Channelzero's other clients includes Weetabix, Rio Tinto, Sydney Water, Nestle Professional and News Ltd.

Speedo did not have a like-for-like creative agency of record before appointing Channelzero but works with Iris Worldwide on a project basis.

Source:
Campaign UK

Related Articles

Just Published

5 hours ago

Omnicom agrees to buy Interpublic in deal to create ...

Agencies hail their “complementary” assets and cultures.

10 hours ago

Omnicom’s Interpublic ambition: A deal that could ...

"This is more about cost synergies than revenue growth," argues Campaign columnist Ian Whittaker. As Omnicom targets Interpublic, is this deal a revolution or a recalibration?

15 hours ago

The 12-minute window to CTV’s goldmine

The fight for CTV inventory is fierce, but the most valuable ad space isn't where you think it is. Ramakrishnan Raja says that CMOs must master how to leverage the 12-minute discovery window for maximum impact.