TianPo appoints antics@play as PR retainer agency

Antics@play, the brand and marketing agency, will provide strategic PR counsel, act as media liaison and identify brand-building opportunities for TianPo and the international brands exclusively retailed by TianPo, such as Hearts On Fire, Yvel and Marco Bicego.

Irene Goh, marketing manager of TianPo Jewellery, said: “This year, we are placing greater focus on using PR to further build brand understanding and affinity with the customers to grow market share. We have chosen antics@play for their brand-led approach toward integrated PR services.”

“We plan to bring a holistic approach to PR management, including sponsorships, activation and initiating public relations outreach with specific consumer segments, to deliver key messages supporting TianPo’s ‘Bold is Beautiful’ brand philosophy,” added Winnie Pua, managing director of antics@play.