Nolsoee (pictured) will be based in Shanghai and report to Michelle Ko, president, MEC China. In this role he will be charged with creating strategic communications planning initiatives and programmes in the region; promoting and developing MEC’s strategic planning product and offer across all clients in China, and working on key client accounts like Microsoft, Mercedes-Benz and Chanel.
With more than 13 years of experience in media, creative and planning, Thomas is a highly experienced communications specialist. In 2001, Nolsoee established Denmark’s first dedicated communications and channel planning specialist unit at MEC, which has since grown and won many industry accolades.
He then moved to Hong Kong in 2005 to head up MEC’s communications and channel planning unit across Asia-Pacific. He returned to Denmark in 2009 as chief strategy officer. He has worked with blue chip clients such as Coca-Cola, SAB Miller and Sony Ericsson.
Nolsoee said that he was thrilled to be returning to the region and to China in particular. “This is one of the world’s growth engines and the future of communications planning in such a region with such clients is going to be truly exciting.”
Nolsoee commented that globally, consumer behaviours were changing. "In order to meet clients’ business needs, we need to diversify our serices so we can offer communication solutions that deliever business results."
“We continue to invest and commit to our business in China with key talent and this appointment will be key to our success," Ko said. "We are very lucky and excited to have someone of Thomas’ caliber and experience joining us in China and I’m convinced that he will be a pioneer in moving our strategic product forward."
