Advertising Media Data News Analysis
Brett Gillett
Oct 30, 2019

The Rugby World Cup: A game-changer for advertisers in Japan

Host Japan's success on the pitch led to big audience gains for brand sponsors like Canon and advertisers like Subaru, showing how big TV events can optimise multi-screen digital campaigns, prior to the 2020 Olympic Games.

Canon was an official sponsor of Japan's Rugby World Cup

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Inside the collapse of Indonesia’s most promising creative network

1 Inside the collapse of Indonesia’s most promising creative network

Cheetos’ launches limited edition fashionably functional pants

2 Cheetos’ launches limited edition fashionably functional pants

No one talks about ads anymore: Have they lost their pop-culture charm?

3 No one talks about ads anymore: Have they lost their pop-culture charm?

Digital Media Awards 2025 winners revealed

4 Digital Media Awards 2025 winners revealed

WPP offers free Friday lunches to lure staff back to office

5 WPP offers free Friday lunches to lure staff back to office

Labubu, the art toy craze and why grown-ups can’t get enough

6 Labubu, the art toy craze and why grown-ups can’t get enough

BMF opens first APAC office in Hong Kong to drive regional growth

7 BMF opens first APAC office in Hong Kong to drive regional growth

Omnicom CEO John Wren dismisses speculation about Omnicom-IPG deal leading to client attrition

8 Omnicom CEO John Wren dismisses speculation about Omnicom-IPG deal leading to client attrition

Bonds taps Robert Irwin to show how wild comfort down under can really get

9 Bonds taps Robert Irwin to show how wild comfort down under can really get

Out-of-phone: What happens when creator content leaves the feed?

10 Out-of-phone: What happens when creator content leaves the feed?

Related Articles

Rugby World Cup campaigns a 'road test' for the 2020 Olympics
Jun 11, 2019
David Blecken

Rugby World Cup campaigns a 'road test' for the ...

Rugby World Cup 2019: Japan venues gear up for corporate hospitality
Apr 26, 2019
Megan Gell

Rugby World Cup 2019: Japan venues gear up for ...

Mastercard will engrave this Rugby World Cup trophy in real time
Sep 27, 2019
Ad Nut

Mastercard will engrave this Rugby World Cup trophy ...

ITV puts its cards on the table in Rugby World Cup campaign
Aug 8, 2023
Shauna Lewis

ITV puts its cards on the table in Rugby World Cup ...

Just Published

Can sound make you taste spice? 7UP thinks so
3 hours ago
Vinita Bhatia

Can sound make you taste spice? 7UP thinks so

INSIDE THE AD: A fizzy experiment in sonic seasoning, 7UP’s Spotify campaign taps science, culture, and Gen Z cravings to reshape FMCG playbooks.

Women to Watch 2024: Rhoda Adams, Golin
3 hours ago
Staff Reporters

Women to Watch 2024: Rhoda Adams, Golin

Marrying courage, corporate acumen and cultural sensitivity, Adams has cemented Golin’s position as a successful corporate communications and crisis management powerhouse in China.

Google reveals third-party cookies are here to stay
4 hours ago
Jyoti Rambhai

Google reveals third-party cookies are here to stay

Tech giant’s 360 u-turn will mean advertisers can still use third-party cookies to target consumers.

Why reframing the ad agency-client relationship can help creativity
4 hours ago
Rob McQueen

Why reframing the ad agency-client relationship can ...

The evolution of ‘the client’ from a straightforward descriptor — someone receiving services — to a phrase laced with frustration or negativity is easy to understand.