Ad Nut
Sep 27, 2019

Mastercard will engrave this Rugby World Cup trophy in real time

THE WORK: 'Player of the match trophy' by MasterCard.

For the Rugby World Cup 2019, Mastercard has unveiled an origami-inspired Player of the Match trophy that will be finished with in-the-moment laser etching reflecting actual highlights from the match—selected based on fan activity on social media and commentary from official RWC 2019 sources.

The design is inspired by the work of Dr Jun Mitani, a computer graphics researcher who is a professor of Information and Systems at the University of Tsukuba.

Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. You can also check out Ad Nut's Advertising Hall of Fame, or read about Ad Nut's strange obsession with 'murderous beasts'.

 

Source:
Campaign Asia

Related Articles

Just Published

19 minutes ago

DeepSeek’s open weights, lower costs, and big ...

Cheaper AI and open access sound great, until you start thinking about the ripple effects. Marketers need to pay attention to what DeepSeek means for their future, writes Vincent Niou.

4 hours ago

E-commerce specialist Channel Bakers acquired by Havas

Channel Bakers has an 80-member team across Asia Pacific, Europe, and North America.

12 hours ago

YouTube's ad revenue for APAC grows by 9% in Q4 2024

Spending related to the US election shored up ad revenue for YouTube which grew by 14% globally.

13 hours ago

Omnicom 'incredibly well prepared' for IPG merger; ...

In Q4, Omnicom spent $14.6 million on 'acquisition transaction costs' related to its impending merger with IPG.