The Gate to handle INSEAD's global marketing campaign

The Gate will undertake the full scope of campaign strategy and management, including brand positioning; audience segmentation and messaging; creative development; media planning; prospect engagement; as well as social media activation.

It will cover three key regions, namely Asia, Europe and the Middle East.

Nicole Tee, director of executive MBA programmes at INSEAD, noted that the education institution set out to find a well-rounded agency who could quickly grasp the unique challenges of its business.

“We had a tough audience to reach out to – busy, high-flying executives at a certain stage of their careers, who are global citizens and spread all over the world. Having no prior experience in the education arena, The Gate managed to impress us with a campaign that showed clarity of thought, deep consumer insights and adeptness at using digital media,” she added.

Designed for experienced professionals, the INSEAD Global Executive MBA delivered in a modular format over 14 to 17 months to develop student’s leadership skills, while they continue to advance in their current career.