Staff Reporters
May 6, 2022

The Enero Group sells The Leading Edge and The Digital Edge

The network says the deal is part of an ongoing consolidation exercise, with more amalgamation in the offing.

The Enero Group sells The Leading Edge and The Digital Edge

Enero Group, a network of marketing and communications specialist agencies, has sold two of its businesses, The Leading Edge (TLE) and The Digital Edge (TDE), to FiftyFive5. Enero Group acquired both shops in 2004.  

The network, which houses agencies such as BMF and Orchard, said it made these divestures to align the group’s portfolio. "We will continue to invest in the capabilities of our core brands," said Brent Scrimshaw, Enero Group CEO. "(The network remains) relentlessly focused on cross-geographical growth and refining our portfolio of global brands and services."

The announcement follows Enero’s recent half-year financial results which saw the business' revenue  grow 15.1% and operating profit by 23.3%. Scrimshaw noted that the network had benefited from previous deals and had dry powder lined up for more acquisitions.

“We are seeing the benefits of our FY21 acquisition of McDonald Butler by Hotwire UK, with its fully integrated client proposition and suite of services delivering new business wins and cross-selling opportunities," he stated in the latest earnings announcement. "We have a full pipeline of M&A activities, and this important priority is supported by a flexible balance sheet with net cash of $47 million, adjusted for contingent consideration.”

Source:
Campaign Asia

Related Articles

Just Published

1 hour ago

'Measurement is the new currency': OMG APAC's Tony ...

EXCLUSIVE: As holding networks consolidate and AI reshapes the industry, Omnicom Media Group's APAC CEO talks about maintaining agency independence, China's future, weathering pitch losses, and why his biggest leadership lessons come far from the boardroom.

2 hours ago

Indonesia's VAT hike raises concerns about consumer ...

Consumer goods companies are preparing for a potential slowdown in sales as price-sensitive consumers reduce non-essential spending.

2 hours ago

Does your brand have the soul to succeed?

After shepherding billion-dollar brands at HP, Mars, and Unilever through an era where AI threatens to make marketing more mechanical than ever, veteran CMO Siew Ting Foo challenges conventional wisdom with a powerful argument: the future belongs to brands that dare to be human.

3 hours ago

Move and win roundup: Week of December 2, 2024

Publicis Groupe, ESET, Howatson+Company, and more in our weekly roundup of people moves and account wins.