Advertising Media News
Staff Reporters
Dec 2, 2022

Accenture Song acquires Fiftyfive5 to boost data and performance capabilities from ANZ

The insights and advisory business will help Accenture Song and Fiftyfive5 tap a rising global customer analytics market and further grow its business in Australia and New Zealand.

L-R: Darren Kemp, Fiftyfive5 founding partner; Mark Sundquist, Fiftyfive5 managing partner; Mark Green, Accenture Song ANZ lead, Karen Philips, Fiftyfive5 founding partner.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Why Chinese brands are aggressively expanding in Indonesia

1 Why Chinese brands are aggressively expanding in Indonesia

Top 10 car brands in Southeast Asia

2 Top 10 car brands in Southeast Asia

Tributes for Lisa Ronson, beloved wife, mother and CMO

3 Tributes for Lisa Ronson, beloved wife, mother and CMO

'All polish, no punch': Adland reacts to Jaguar’s rebrand

4 'All polish, no punch': Adland reacts to Jaguar’s rebrand

Jaguar defends rebrand amid ‘vile hatred’ online

5 Jaguar defends rebrand amid ‘vile hatred’ online

Publicis' Unilever win solidifies its strength in APAC media rankings

6 Publicis' Unilever win solidifies its strength in APAC media rankings

Labubu, the art toy craze and why grown-ups can’t get enough

7 Labubu, the art toy craze and why grown-ups can’t get enough

Women to Watch 2024: Meet the exemplary women in APAC marketing and communications

8 Women to Watch 2024: Meet the exemplary women in APAC marketing and communications

Top 10 food brands in Southeast Asia

9 Top 10 food brands in Southeast Asia

Agency of the Year 2024: Shortlists announced

10 Agency of the Year 2024: Shortlists announced

Related Articles

Accenture Song enhances adtech arsenal with Jixie acquisition amid cookie apocalypse
Dec 22, 2023
Staff Reporters

Accenture Song enhances adtech arsenal with Jixie ...

Accenture Song announces new ANZ leadership to fill Mark Green's shoes
Oct 14, 2024
Staff Reporters

Accenture Song announces new ANZ leadership to fill ...

Accenture Song gives hawkers a second chance at longevity in poignant new documentary
Dec 5, 2023
Shawn Lim

Accenture Song gives hawkers a second chance at ...

Accenture Song adds Thai digital agency Rabbit’s Tale to its family
Nov 29, 2023
Staff Reporters

Accenture Song adds Thai digital agency Rabbit’s ...

Just Published

Campaign expands into Germany, Austria and Switzerland
3 hours ago
Beau Jackson

Campaign expands into Germany, Austria and Switzerland

Launch of Campaign Germany follows Canadian expansion earlier this year.

Jaguar's contentious rebrand finally gets its car moment, but questions remain
5 hours ago
Rahat Kapur

Jaguar's contentious rebrand finally gets its car ...

After much heated debate over its 'carless' rebrand and accusations of 'woke' marketing, Jaguar unveils its Type 00 concept car in Miami. But with prices set to surge and a pivot to art-world luxury, some critics are still saying the British marque has gone too far in its reinvention.

Shangri-La delivers enchanting film for the young and young-at-heart
6 hours ago
Ad Nut

Shangri-La delivers enchanting film for the young ...

The short film follows a boy on a whimsical journey with his parents to promote a series of new family packages.

'You Never Roar Alone': Tiger Beer's global brand director on the new repositioning
7 hours ago
Nikita Mishra

'You Never Roar Alone': Tiger Beer's global brand ...

EXCLUSIVE: "Progress isn't a solo act," says global brand director Sean O'Donnell, as he explains the strategy behind Tiger's new 'You Never Roar Alone' campaign that's reshaping the brand for a new generation.