Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+852 3175 1913
Mar 29, 2022
The emerging non-Javanese Indonesian consumer
As Indonesia moves its capitol to place focus on the nation's eastern region, brands too must recognise that Indonesia is a mosaic of distinct cultures.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
Related Articles
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Dec 6, 2024
Campaign expands its coverage into Indonesia
Nov 6, 2024
Is impulse buy on deathbed in Indonesia?
Just Published
2 hours ago
Women to Watch 2024: Ava Lee, Society
Empathetic, strategic, and results-driven are just some of the qualities that define Lee, who is committed to driving growth, fostering inclusivity, and shaping the future of the ad industry beyond Society.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
4 hours ago
Beyond IWD: Marico’s CMO on why gender conversations...
The gender gap in leadership isn’t about a lack of talent but rather about workplace biases, flawed hiring practices and rigid expectations. Marico’s Somasree Awasthi talks to Campaign on what needs to change and why companies can’t afford to wait.
4 hours ago
How personality test MBTI penetrated the marketing ...
The famed personality test is being utilised by brands to not just categorise its consumers to relevant products, but also to inject playfulness in their campaigns. The question then—does it sell, or is it just a social-media talking point?
4 hours ago
Hello Kitty and Kuromi star in Sanrio’s OOH push ...
Sanrio’s latest campaign is a clapback against the counterfeit industry, but can consumer education and marketing really curb demand for cheaper alternatives?