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Sep 15, 2010
The ‘digital IQ’ of premium brands
CHINA In 2009, China overtook the US as the second-largest market for luxury products, and is widely expected to dethrone Japan soon. Meanwhile, according to statistics from Chinese state authorities, the country had 3.84 million internet users by the end of 2009, and the size of its e-commerce market has quadrupled over the past four years.
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