digital iq
Chinese brands' digital spending too focused on sales: PwC
CHINA - PwC’s 7th Digital IQ survey has highlighted how the digital budgets of Chinese brands focus too narrowly on sales and marketing, compared with global peers who spread digital spending more evenly over customer service, operations and enterprise functions (such as human resources, finance, risk and compliance).
The ‘digital IQ’ of premium brands
CHINA In 2009, China overtook the US as the second-largest market for luxury products, and is widely expected to dethrone Japan soon. Meanwhile, according to statistics from Chinese state authorities, the country had 3.84 million internet users by the end of 2009, and the size of its e-commerce market has quadrupled over the past four years.
China to grow 15 per cent in luxury market : Labbrand Digital IQ
SHANGHAI – Market research and brand strategy agency Labbrand Consulting Shanghai, projects China will achieve 15 per cent growth in the luxury market for 2010.
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