TAIPEI - Market leading motorcycle brand Kymco has selected JWT Taiwan to handle a new premium brand, after the WPP agency pitched against BBDO, Bates and McCann Erickson.
The new 150cc sportive racing scooter marks a new direction for Kymco, which has focused on motorcycles that cater to mass market daily commuters. It targets an 18-25 year-old male urban demographic, who enjoy cruising and will hopefully be attracted by superior handling and performance.
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THE CMO'S MO: Inspired by Apple, Starbucks Asia's marketing head, Samuel Fung, is blending tradition and innovation with a back-to-basics approach to build loyalty in a competitive market.
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Magnite joins Google and PubMatic as official third-party sellers of X’s ad inventory which can help fill unsold inventory and attract more advertisers.
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More people in Asia are choosing singlehood; it’s time brands moved beyond dated romantic tropes to catch up with times for V-Day marketing, argues this writer.
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