TAIPEI - Market leading motorcycle brand Kymco has selected JWT Taiwan to handle a new premium brand, after the WPP agency pitched against BBDO, Bates and McCann Erickson.
The new 150cc sportive racing scooter marks a new direction for Kymco, which has focused on motorcycles that cater to mass market daily commuters. It targets an 18-25 year-old male urban demographic, who enjoy cruising and will hopefully be attracted by superior handling and performance.
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