Tencent calls creative pitch for newly formed online media group

A source close to Tencent said the brief for the creative pitch focuses on increasing the perceived value of The Online Media Group's products, which include the advertising-supported portal website qq.com, its video business, and the company's Weibo.

It added that Ren Yuxin, previously president of Tencent's interactive entertainment busines, become chief operating officer and head its media and social networking groups. Seng Yee Lau is the executive in charge of the Online Media Group.

Also reported in May, Jeff Han, former vice-president marketing for Asia-Pacific for Yahoo, has joined Tencent as general manager, marketing department, online media. Han has relocated to Beijing from Taipei in May.

Meanwhile, Grey is currently working on Tencent’s 2012 London Olympic campaign.Tencent has opened its Tencent Chinese Tea House for the London Olympic Games. The Chinese Tea House is a media platform providing diverse Games-related information and interactive content that will support more than 1.2 billion audience interactions during the Olympics.