Benjamin Li
Jul 15, 2010

TBWA appoints Jeff Ma as new Shanghai MD and promotes Ruth Ang as SVP of Greater China

SHANGHAI - TBWA\Greater China has bolstered its senior management team by appointing Jeff Ma as it’s new Shanghai MD, succeeding Ruth Ang who has been promoted as SVP for Greater China.

Ruth Ang (front), Jeff Ma (left back)
Ruth Ang (front), Jeff Ma (left back)

Ma (pictured left back) will manage the operations of TBWA, TBWA\TEQUILA and TEQUILA\Digital, and report to Ian Thubron, group president, TBWA\Greater China, in Shanghai.

Ma is a native of Shanghai and has 15 years of 4A agency experience. Most recently, he was MD of Ogilvy Action from 2003 to 2009. Prior to that, he was general manager of M&C Saatchi for a year, and also had stints with Leo Burnett, Bates and Y&R in the 1990s.

"Jeff is foremost amongst the new breed of China agency managers," said Thubron. "I hired him a decade ago as the first employee of M&C Saatchi Shanghai when we set it up from scratch. Over the last 10 years I've watched him grow and mature into a seasoned communications executive. He'll lead our fast growing operation in Shanghai and help cement out uniquely integrated positioning to the next level."

The agency has also promoted Ruth Ang (pictured front left) to the newly created SVP of TBWA\Greater China.

Ang, an eight-year TBWA\ veteran, was previously MD of TBWA\Shanghai. She will be responsible for relationships with key MNC clients, such as McDonald's and Pernod-Ricard, as well as new business and marketing.

"Ruth is brilliant with clients and has TBWA blood running in her veins," Thubron added. "In her new and expanded role she'll be even more formidable and will form a major part of our growth strategy in our six offices in Greater China."

Ma and Ang join newly appointed TBWA\Shanghai ECD Chien Hwang on TBWA\Greater China's leadership team.

 

Source:
Campaign Asia

Related Articles

Just Published

2 days ago

Creative Minds: FCB's Claire Herselman transforms ...

Get to know the senior copywriter who moved to London at 18 and worked as a barista.

2 days ago

WPP boss Mark Read hits back at employee vitriol ...

CEO told Campaign's sister title, PRWeek, that some of the comments being made about his decision to require all employees to work in the office at least four days a week do not reflect the views of many staff.

2 days ago

How young Malay-Muslim women are spending and consuming

Malay-Muslim women are leading a consumer revolution, with 93% preferring local groceries and 89% choosing homegrown F&B, according to a new analysis. Brand boycotts are reshaping loyalty, while halal certification, affordability, and shared cultural identity are the decisive factors in their purchasing power.

2 days ago

Singtel's attempt to reimagine LNY traditions ...

The telco's annual festive film blends humour and lightheartedness, but its reliance on traditional gender roles dampens an otherwise innovative take on festive preparations.