Jimmy Buckland, strategy director, told broadcasters at Radio Asia 2012 in Jakarta yesterday that the brand wants to work with local partners to launch its new 24-hour FM services in Jakarta, Singapore, Malaysia and Thailand, followed by India, the Philippines, and China.
As global audio partner for the Barclays Premier League through the 2015/16 season, talkSPORT offers audio rights and an internet service, starting this August, that provides commentary on all 380 Barclays Premier League games in English, Spanish and Mandarin.
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The broadcaster also aims to showcase local sports, with Buckland pointing out that while 56 per cent of the population in Indonesia expresses an interest in the Barclays Premier League, 70 per cent expresses an interest in badminton. talkSPORT is part of UTV Media, which also publishes a widely read magazine, Sport.
"Asia's passion for sport and dynamic radio industry makes it the perfect market to replicate talkSPORT's success in the UK," Buckland said. "We are excited about the opportunity to work with partners in Indonesia and across Asia to realise this ambition."
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