Michael Heusner
Nov 28, 2019

Taiwanese-American Eddie Huang breathes new life and diversity into Thanksgiving

"While a few missed the mac and cheese, chopsticks were wielded and minds were opened."

Taiwanese-American Eddie Huang breathes new life and diversity into Thanksgiving

DoorDash in collaboration with The Martin Agency is hoping to spice up Thanksgiving with recipes crafted by American author, chef, restaurateur, food personality, producer, and (attorney?) Eddie Huang.

Huang, who is of Taiwanese descent, lamented the fact that the traditional Thanksgiving meal has remained virtually unchanged for hundreds of years despite an explosion of diversity within America.

"When people say Thanksgiving they don’t think of Chinese food or Taiwanese people… they don’t think of me," Huang said.

The All-American Thanksgiving from DoorDash on Vimeo.

In his collaboration with DoorDash, Huang hosts a multicultural Thanksgiving celebration, with his special General Huang’s Spatchcock turkey as the headliner, marking the first time that these dishes have ever been tasted outside of Chef Huang’s family and closest circle of friends.

His lion’s head meatballs and Xo string beans also stole the show, as the conversation around the table centered around Thanksgiving traditions from those who grew up in Indian, Italian, Hispanic, and black households.

"It’s really cool to celebrate Thanksgiving in our way—celebrating diversity, local culture, inclusiveness and showing thanks for the things that are working in America (while nothing is ever perfect)," said Huang.

In second grade, Huang recalled bringing seaweed to his school's show-and-tell time. "All the kids were like: ‘Ewww, he just brought shark’s poop from the bottom of the ocean! Shark’s pooped on Eddie’s food!’"

Eddie said he felt canceled and shut down. That’s when he stopped sharing and started eating alone, a practice that continued well into his middle school years.

According to Huang these early experiences with "food hate" are the exact reasons why he wanted to become a chef - committing himself to opening minds and stomachs and gateways to new cultures.

Source:
Campaign US

Related Articles

Just Published

1 day ago

Agency Report Cards 2024: We grade 25 APAC networks

The grades are in for Campaign Asia's 22nd annual evaluation of APAC agency networks. Subscribe to read our detailed analyses.

1 day ago

Agency Report Card 2024: Initiative

After losing marquee clients Amazon and Lego, Initiative faces an uphill battle to rebuild its reputation, leaning on new tools, a "challenger" mindset, and a focus on e-commerce to stay competitive in a rapidly shifting industry.

1 day ago

Global CEO of WPP Media’s Nexus departs

Bidon has been global chief executive at Nexus since April 2022.

1 day ago

Mark Read: 'People are happier when they’re in the ...

WPP’s chief executive spoke at SWSW and touched on hybrid working, the future of the workforce with AI and whether brands will return to X.