After years of virtual events, in-person experiences have been enjoying a post-pandemic boom. In the second of three features this week looking at issues around sustainability, how can agencies tackle the demand for more sustainable activations?
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JvM London’s Siham Zerkak has seen notably poor numbers of Muslim talent within advertising across markets including Australia and China.
Like-for-like global revenues were $986 million last year, compared to $1.04 billion in 2023 while APAC revenues were down 11.5%
The operations in India grew 2.8% but China declined by 20.8% on the back of pressures surrounding Group M.
From breaking into creative via a rap video to creating a magical AI blob, Kate Enright's creative journey has been anything but ordinary.
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