Jane Leung
Nov 23, 2010

STW Group launches specialist research company Touchpoint

SYDNEY – Marketing content and communications services group STW Group has expanded into the specialist market research sector with the launch of Touchpoint Research Australia.

STW Group launches specialist research company Touchpoint

Market research data collection agency Touchpoint will offer services including specialist computer assisted telephone interviewing (CATI), data processing, coding and other data entry services.

“Online research has certainly seen rapid growth in recent years,” said Helena Harrison, operations director at Touchpoint.

“But we know that clients still want to have direct conversations with their customers, both existing and potential. CATI has a vital role to play in providing key insights and continues to be used extremely successfully in the research mix,” she said.

Touchpoint will service both the B2B and B2C sectors. It will also partner with clients on individual services as required. The operation is based in New South Wales.

Source:
Campaign Asia

Related Articles

Just Published

5 hours ago

Publicis Groupe expands in Latin America with ...

The deal builds on a growing area for Publicis, which also acquired Influential last year.

5 hours ago

Havas acquires Argentina’s top independent creative ...

The top independent agency in Argentina holds the most Cannes Lions in the country.

14 hours ago

1000 Media: Can Nas Daily’s storytelling magic ...

Nuseir Yassin’s latest digital marketing company bets on fast, AI-powered, emotion-driven storytelling to help brands break through digital clutter—starting with India.

15 hours ago

PHD extends lead in final 2024 global new-business ...

Publicis Media edges closer but is unable to knock the Omnicom shop from the top.