StackAdapt launches self-serve brand lift tool for advertisers

StackAdapt has introduced a self-serve brand lift feature for its advertising platform, targeting marketers in the Asia Pacific region. This fully integrated tool empowers advertisers to conduct brand lift studies independently and gain real-time insights into campaign performance and audience perception across multiple channels, including display, video, CTV, OTT, audio, and in-game advertising.

Traditionally, brand lift measurement has been costly and time-consuming, often requiring separate contracts with third-party providers like Kantar, Nielsen, Dynata, and Ipsos, and often involving lengthy delays for results. While these established players offer similar solutions, including custom surveys and some platform integrations, they lack the real-time responsiveness and self-serve capabilities within a DSP that StackAdapt now provides. For example, Kantar and Nielsen are known for their comprehensive brand tracking studies, while Ipsos offers a range of custom research solutions for measurement. Even Google, with its YouTube Brand Lift and Google Ads Data Hub, offers some integrated measurement but often focuses on specific channels and may not offer the same breadth of self-serve functionality across all formats.

StackAdapt claims its Brand Lift tool bridges this gap by bringing brand lift measurement directly into its platform, enabling advertisers to launch studies in minutes and access real-time data throughout their campaigns. The company also asserts that its tool significantly reduces costs compared to traditional alternatives, making it accessible to a broader range of advertisers.

"This is a transformative solution for marketers who need to stay agile and responsive in a rapidly evolving digital landscape," said Liam McCarten, APAC VP at StackAdapt.

The StackAdapt Brand Lift tool is now available to all StackAdapt brand clients across the Asia-Pacific region.