Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+852 3175 1913
Sep 17, 2015
Sports Matters: Chinese fans the most in demand
SINGAPORE - China has 250 million sports fans who actively engage with sports personalities and teams online, yet some major sporting organisations have yet to officially make their presence felt in one of the largest markets in the world.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.png&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
May 27, 2025
CEO Sharlene Wu exits Grey and AKQA China
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Mar 10, 2025
The rational consumer: Why China’s shoppers are ...
Just Published
.png&h=268&w=401&q=100&v=20250320&c=1)
10 hours ago
PR Awards Asia-Pacific 2025: Winners announced
The PR Awards Asia-Pacific celebrated its 24th edition with a lively ceremony in Hong Kong. Check out the complete list of winners here.
18 hours ago
How AIA is changing behavior through communication
AIA Group CMO Stuart Spencer discusses how the insurer is changing perceptions about what it means to be healthy, and about its own industry in the process.
20 hours ago
2025 Cannes Contenders: Bear Meets Eagle On Fire’s ...
The Aussie studio's creative directors Cass Jam and Mark Carbone reveal their top campaigns that combine wit, practicality, and cinematic flair ahead of Cannes Lions 2025.
20 hours ago
A new agency business model for the post-gen AI ...
In this sequel to his analysis of gen AI's impact on agency business models, marketing consultant Andreas Moelmann suggests agency profitability lies in creative consulting.