The networking reception on the first evening is hosted by Cannes Lions and Campaign Asia-Pacific, celebrating 40 years of creativity at 40th.campaignasia.com, in the Festival Hall.
Then, the party marathon begins, as five agencies pull out all the stops for Networking After Dark.
This year, there will be a party bus, yes a party bus, sponsored by Bates CHI & Partners (1), to ferry delegates back and forth to all of the evening's party venues. The party on wheels will offer music and drinks, and delegates are invited to come onboard the open-top double decker bus, which will run between 7:20 pm and 2 am.
Lowe Asia-Pacific (3) will have its signature street party at the junction between Ann Siang Hill and Club Street, one of the city's nightlife areas. The “Electro street party” will apparently involve lots of glow sticks.
McCann Worldgroup, meanwhile, aims to make it a “massive” party as it collaborates with music agency Massive Music.
Street dancer Marquese Scott, who is speaking at Spikes Asia on Monday, will also perform at the After Party. YouTube-turned-music recording duo Kurt & Sam will also make an appearance at the show.