SPIKES ASIA - With the release of the shortlists for Creative Effectiveness and Integrated (see below), the stage is set for the 2016 Spikes Asia Awards this evening in Singapore.
Review all the shortlists here, and stay tuned to Campaign Asia-Pacific; in addition to ongoing coverage of Spikes conference content, we will be live-tweeting the awards @CampaignAsia and publishing a full list of the winners as soon as the ceremony concludes.
Ogilvydo has provided breakdowns of the shortlisted entries by network and by network and category (see below), which show BBDO in the lead with 124, with Ogilvy (81), Dentsu (79), Leo Burnett (77), TBWA (63), JWT (62), Y&R (56), McCann (28), Grey (25), and MullenLowe (20) rounding out the top 10.
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Creative Effectiveness:
| Title | Client | Product | Entrant Company | Country |
| SHRED | BANK OF NEW ZEALAND | HOME LOAN | COLENSO BBDO Auckland | NEW ZEALAND |
| BREAST CREAM | NEW ZEALAND BREAST CANCER FOUNDATION | BREAST CANCER AWARENESS | COLENSO BBDO Auckland | NEW ZEALAND |
| IT'S MORE FUN IN THE PHILIPPINES | THE PHILIPPINE DEPARTMENT OF TOURISM | THE PHILIPPINES | BBDO GUERRERO Makati City | THE PHILIPPINES |
| SHARE THE LOAD | PROCTER & GAMBLE INDIA | ARIEL MATIC | BBDO INDIA Mumbai | INDIA |
| IMPOSSIBLE ORCHESTRA | DEPARTMENT OF FAHCSIA | CARE AWARE | McCANN MELBOURNE | AUSTRALIA |
| MISTAKES | NZ TRANSPORT AGENCY | ROAD SAFETY | CLEMENGER BBDO WELLINGTON | NEW ZEALAND |
| #MYFAMILYCAN | SPC ARDMONA | SPC PACKAGED FRUITS AND VEGETABLES | LEO BURNETT MELBOURNE | AUSTRALIA |
| HOUSE OF LITTLE MOMENTS | UNI PRESIDENT | UNI NOODLE | ADK TAIWAN Taipei | CHINESE TAIPEI |
Integrated:
| Title | Client | Product | Entrant Company | Country |
| THE REFUGEE COLLECTION | REFUGEES INTERNATIONAL JAPAN | NPO | OGILVY & MATHER JAPAN Tokyo | JAPAN |
| LIFE IS ELECTRIC | PANASONIC | PANASONIC | DENTSU INC. Tokyo | JAPAN |
| BREWTROLEUM | DB BREWERIES | DB EXPORT | COLENSO BBDO Auckland | NEW ZEALAND |
| MCWHOPPER | BURGER KING | FAST FOOD RESTAURANT | Y&R NZ Auckland | NEW ZEALAND |
| #NOTCOMINGSOON | LOUIS XIII | COGNAC / SPIRIT | FRED & FARID SHANGHAI | CHINA |
| HUNGERITHM | MARS CHOCOLATE AUSTRALIA | SNICKERS | CLEMENGER BBDO MELBOURNE | AUSTRALIA |
| THE BOYS | PACIFIC BRANDS UNDERWEAR GROUP AUSTRALIA | BONDS | CLEMENGER BBDO MELBOURNE | AUSTRALIA |
|
DADS #SHARETHELOAD (INTEGRATED) |
PROCTER & GAMBLE INDIA | ARIEL MATIC | BBDO INDIA Mumbai | INDIA |
| BEAUTY TIPS BY RESHMA | MAKE LOVE NOT SCARS | ACID ATTACK | OGILVY & MATHER MUMBAI | INDIA |
| PRESERVED MEMORIES | SPC ARDMONA | SPC PACKAGED FRUITS AND VEGETABLES | LEO BURNETT MELBOURNE | AUSTRALIA |
| MAKE DINNERTIME MATTER | MASTERFOODS | FOOD | CLEMENGER BBDO SYDNEY | AUSTRALIA |
| CAPTAIN RISKY | BUDGET DIRECT | INSURANCE | 303 MULLENLOWE Sydney | AUSTRALIA |
| HOUSE OF LITTLE MOMENTS SEASON I & II | UNI PRESIDENT | UNI NOODLE | ADK TAIWAN Taipei | CHINESE TAIPEI |
| LOVER BOY OR LAVALAVA BOYS? THE GREAT NZ AUDIENCE HEIST. | MAORI TELEVISION | GAME OF BROS | MEDIACOM NEW ZEALAND Auckland | NEW ZEALAND |
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