Spikes Asia expands to year-round events, 2025 submissions now open

Spikes Asia, APAC’s most prestigious and sought-after award for creativity and marketing effectiveness, has today announced that the 2025 awards are open for submissions. New details have also been revealed about its awards as well as its platform’s evolution.

Spikes Asia is evolving from a single annual event to a series of bespoke and accessible regional events designed to support the industry year-round. The new offering will cater to everyone in the business of creative marketing, from emerging talent to C-suite marketing leaders, helping the region tackle strategic challenges, consumer behaviours, cultural shifts, and creative thinking to propel the industry forward across APAC.

Spikes Asia judging will be held in Vietnam in March 2025 and will culminate in a live awards ceremony in April, held in Singapore, to set the benchmark for creative excellence in APAC, while offering the industry an opportunity to come together to network and celebrate.

New to the 2025 Spikes Asia Awards is the introduction of the Humour sub-category, following its success at Cannes Lions 2024. Entrants will be able to submit relevant work in a dedicated category to celebrate entertaining and effective branded communications. The Innovation Spike has been expanded to encompass a broader spectrum of innovation, and updates to the Audio & Radio Spike reflect the growth of audio work across the industry. Additionally, the PR Spike has been refreshed to align more accurately with the current PR landscape, and the Social & Influencer Spike has been updated to recognise the pivotal role creators play in shaping and amplifying brand messages.

Mandy Neo, director of Spikes Asia, commented: “Our audience is looking for more than just a standalone event. Our new model will provide a continuous connection throughout the year and allows Spikes Asia to address the diverse needs of the creative and advertising community by offering opportunities for networking, learning, and recognition. We look forward to hosting more intimate and high-impact experiences that cater to the APAC community’s needs.”

Marian Brannelly, global director of awards, Lions, added: “It’s an exciting time for creativity in APAC, which is reflected across the evolution of our Awards. We’ve got awards that recognise everything from Craft right through to Gaming and Creative Effectiveness—it’s evidence of an industry that continues to evolve and proof that creativity can come from anywhere. Spikes Asia has also evolved its entry process, including questions that focus on the cultural context as well as the objectives of the work. These responses will provide the Jury with essential context when evaluating creativity from across the region. We will continue to nurture and grow the Spikes Asia Awards and deliver key insights to our audience, to support creatives and marketers across APAC.”

Entries into Spikes Asia are being accepted until January 28, 2025. Further information on the Awards can be found via their website.