Spikes
Spikes Asia 2025: How we filmed an edge-of-the-cliff scene
Creative directors from The Sweetshop and Droga5 discuss their award-winning collaboration on Macpac's 'A Bit Precarious', a film that humorously juxtaposes comedy with a life-threatening scenario on the edge of a cliff.
Spikes Asia 2025: Behind Leo Burnett Taiwan’s award-winning ‘Paper Organs’ campaign
Inspired by an organ donor’s story, Leo Burnett Taiwan united their creative and client teams to launch a campaign that broke cultural barriers and won international acclaim.
Spikes Asia 2025: Banana Balloon’s creatives on winning as an indie agency
Winning at Spikes in its first year of operation increased confidence and morale at China-based independent agency Banana Balloon.
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Spikes Asia 2025: In conversation with juror Seung-jae Lee, CCO of Ideot
Lee, CCO of Ideot and 2025 Direct and Outdoor juror, shares insights on the agency’s journey, its award-winning campaign, and what it means to lead a Korean independent agency to Spike-winning success.
Spikes Asia 2025: In conversation with PR jury president Margaret Key
As the CEO of MSL APAC and the Publicis Groupe global lead on Samsung, Key discusses the role of PR in brand success and gives advice to agencies submitting work for Spikes Asia.
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Spikes Asia announces 2025 jury members
Brands including Grab, Meta, TikTok, Unilever, and Warner Music Asia will be represented on the jury for 2025—and Mongolia joins the jury for the first time.
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'Your idea must impress, your craft must evoke envy': The Spikes Asia 2025 challenge
Ogilvy's Kainaz Karmakar, jury president for the Design and Industry Craft category talks about what it takes to win at the 2025 Spikes Asia awards.
Spikes Asia 2025: In conversation with Torsak Chuenprapar, co-founder and CCO, Wolf BKK
Spikes Asia catches up with Chuenprapar to explore the power of humour in marketing communications and his advice for Thai agencies aiming to make a mark at this year’s awards.
Spikes Asia announces 2025 jury presidents
Judging this year's entries will be twelve leading industry experts from across the APAC, including Australia, mainland China, India, Japan, New Zealand, Singapore, South Korea, and Thailand.
Spikes Asia 2025: In conversation with Mandy Neo
Meet Spikes Asia 2025's newly-appointed director as she chats about the new event format, revised award categories, her love of travel and more.
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Spikes Asia expands to year-round events, 2025 submissions now open
Now evolving into a series of year-round regional events, the 2025 Spikes Asia awards judging will take place in Vietnam, culminating in a live ceremony in Singapore to celebrate the region's creative excellence.
How JBL's brief to prove sound superiority brought gaming to the visually impaired
‘We didn’t know if this was possible’: By spurning the easy campaign route, the Singapore-based BLKJ Havas team chose to pioneer gaming accessibility for a new audience and brand alike with JBL Quantum Guide Play.
Breaking barriers at Spikes Asia with neurodivergent talent
Merlee Jayme expresses gratitude to Spikes Asia for showcasing neurodivergent talent and hopes that the broader advertising community will be inspired to follow suit.
How Uber India went local to zoom past its competitors
SPIKES ASIA 2024: Uber and its agency FCB India chose culture over tech to secure an edge in India’s keenly contested ride-hailing market.
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Spikes Asia 2024: Session highlights
From Campari to Kikkoman, influencing to insights, keep up with all the highlights from the two-day creativity event as live coverage of Spikes Asia continues through day two.
Cheil's 'Knock Knock' is APAC's most-awarded campaign
WARC Creative 100 rankings: Plus, Leo Burnett Mumbai led APAC as the world's 8th most-awarded creative agency last year.
Spikes Asia announces Innovation Spikes 2024 shortlist
This year's shortlist includes 11 entrants from six countries including India, Japan, Australia, Singapore and South Korea.
Spikes Asia announces P&G Asia as the Advertiser of the Year 2024
Their second win since 2012, P&G are the only brand to achieve such a milestone in the history of the Awards.
Spikes Asia 2024: In conversation with Gavin Chimes, ECD, Howatson+Company
Spikes Asia catches up with the award-winning executive creative director to unpack the ever-evolving landscape of creativity, and any advice for independent agencies looking to win big at this year's event.
Spikes Asia 2024: In conversation with Matt Che, CMO, Budweiser APAC
Che shares his insights on shaping enduring brand value and key advice for brands entering categories at this year's Spikes Asia event.
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