Spikes Asia announces 2023 Innovation shortlist

Ten entrants have been shortlisted from 29 entries, including work from Australia, India and South Korea. Both Dentsu and Innocean earned two shortlisted entries each.

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Spikes Asia announces 2023 Innovation shortlist

Spikes Asia, the region's oldest and most prestigious award for creative advertising has revealed its shortlist for the 2023 Innovation category.

The Innovation Spikes celebrate ground-breaking innovation, technology and problem solving. Standalone technological solutions including tools, products, models, platforms and other forms of ad tech are also recognised, as well as creative campaigns that incorporated new tech.

After the first stage of judging, 10 entrants have been shortlised from 29 entries. South Korea has the most shortlisted pieces of work (3), followed by India (2) and Australia (2), while entries from Japan, Singapore and Malaysia also made the cut. Among agencies, Innocean Worldwide based in Seoul earned two shortlisted entries, while Dentsu also earned two, out of Tokyo and Bengaluru.

Category	Title	Brand	Product	Entrant / Idea Creation	Location
Innovative Technology	VOICE WATCH	TOYOTA MOBILITY FOUNDATION	VOICE WATCH	DENTSU INC., Tokyo	JAPAN
Applied Innovation	SOLAR BEEHIVE	HANWHA	HANWHA	INNOCEAN WORLDWIDE, Seoul	SOUTH KOREA
	AUDIO AD YOU CAN SEE	DFR RECRUITING	ROYAL AUSTRALIAN NAVY	VMLY&R, Melbourne	AUSTRALIA
	THE RESPONSIBLE MANHOLE	TVS MOTOR COMPANY	TVS MOTOR COMPANY	DENTSU CREATIVE, Bengaluru	INDIA
Scalable Innovation	THE KILLER PACK	MAXX FLASH	MAXX FLASH MOSQUITO REPELLENT COIL	VMLY&R, Mumbai	INDIA
	TOY8 SCREENING	TOY EIGHT	TOY8 SCREENING	TOY EIGHT, Kuala Lumpur	MALAYSIA
Early-stage Technology	DOT PAD. THE FIRST SMART TACTILE GRAPHICS DISPLAY.	DOT	DOT PAD	DOT INCORPORATION, Seoul / SERVICEPLAN KOREA, Seoul / SERVICEPLAN, Munich	SOUTH KOREA / GERMANY
	PROJECT SKATE	GOOGLE	TENSORFLOW	GOOGLE BRAND STUDIO APAC, Sydney	AUSTRALIA
	PROJECT RELATE	GOOGLE	ANDROID BETA APP FOR NON-STANDARD SPEECH	TOASTER, Singapore	SINGAPORE
Brand Strategy & Experience	HYDROGEN GARBAGE TRUCK	HYUNDAI MOTOR GROUP	HYUNDAI MOTOR GROUP	INNOCEAN WORLDWIDE, Seoul	SOUTH KOREA

The Innovation Spikes shortlist is also available on The Work, Cannes Lions' curated intelligence platform.

Gold, Silver and Bronze winners will be announced on Tuesday, March 7, 2023. This year’s Grand Prix & Special Award winners will be announced on Thursday March 9, 2023.

To see the Spikes Asia Awards jury lineup, including some of the biggest names in the industry, click here.

For more information on Spikes Asia 2023, please visit www.spikes.asia or email [email protected].

Source:

Campaign Asia