Staff Reporters
May 29, 2012

Spikes Asia 2012: Kassaei, Proctor, Manikas named as first jury presidents

The Spikes Asia Advertising Festival, slated for 16 to 18 September in Singapore, has named its first three jury presidents: Amir Kassaei, Dominic Proctor, and Tina Manikas.

Kassaei, Proctor and Manikas
Kassaei, Proctor and Manikas

Kassaei, chief creative officer of DDB Worldwide, will lead the Film, Print, Outdoor & Radio and Integrated Jury. A veteran of TBWA Worldwide, Barci & Partner and Springer & Jacoby before joining DDB, Kassaei and his team are recipients of more than 2,000 national and international awards including 40 Cannes Lions in the past five years. He has made it his mission to ignite a new creative revolution at DDB and for the industry as a whole.

"I am looking forward to a lot of innovative and inspiring ideas of international endurance," Kassaei said. "Asia is going to play a very important role—not only in terms of the economy, but also in creative terms—for our industry and for business overall."

Proctor, president of GroupM Global, will lead the Media Jury. In his current role, which he assumed in January, Proctor oversees GroupM's global media agencies: Mindshare, Maxus, MEC and MediaCom. In 1997, having already served for five years as CEO of JWT, he launched Mindshare Worldwide, WPP's first media planning, buying, and research agency.

"There is no doubt that [the media] sector has gained hugely in importance as the media landscape has become much more difficult to navigate," he said. "One thing that reflects that importance is the quality of entries into the industry awards."

Manikas, global retail and promotions officer for Draftfcb, will preside over the Direct and Promo & Activation Jury. Her 25-year career has seen her become a recognised leader in the industry and seasoned presenter on trends and insights at retail and integrated forums. At Draftfcb she overseas retail marketing and activation efforts worldwide, with an international account portfolio including Beiersdorf, Kraft, Motorola, Brown-Forman as well as U.S. based blue-chip clients MilkPEP, Taco Bell and Del Monte.

"I look forward to seeing all of the fabulous entries and I’m excited to help the region continue to set the bar for great work," she said.

Spikes Asia is firmly established as a must-attend event, according to Terry Savage, chairman of Lions Festivals. "To ensure that it remains so, and that it stays as a true reflection of the industry and region, it’s crucial that we have the right people involved," he added. "All respected in their fields, Amir, Dominic and Tina have been chosen for their proven achievements and their clear ability to determine the best in creativity and set precedent within the region."

The Spikes Asia Advertising Festival is a collaboration between the Lions Festivals, organisers of Cannes Lions, Dubai Lynx and Eurobest; and Haymarket, publishers of Campaign Asia Pacific.

Source:
Campaign Asia

Related Articles

Just Published

5 hours ago

1000 Media: Can Nas Daily’s storytelling magic ...

Nuseir Yassin’s latest digital marketing company bets on fast, AI-powered, emotion-driven storytelling to help brands break through digital clutter—starting with India.

13 hours ago

Delicia Tan adds Singapore to remit in Edelman ...

Tan takes on an expanded role as CEO of Edelman Singapore, while retaining her leadership of Hong Kong and Taiwan, following Julia Wei's upcoming departure. In other Edelman news, Vorasit Turongsomboon has been appointed MD for Thailand.

13 hours ago

Selfie-obsessed humans can now match with shelter dogs

Cheil Worldwide's latest campaign uses AI to match humans with shelter dogs based on looks and personality. Ad Nut is baffled and judging you.

14 hours ago

'The holding company model has been broken for a ...

EXCLUSIVE: Fresh off two major acquisitions in 2024, Jamie Posnanski unpacks why the traditional agency-supplier model needs an overhaul, combating transformation fatigue, and why so few clients believe their agency models are fit for purpose.