Sony TV and Vitaminwater unveil 3D MTR campaigns

The first ever lenticular wall advertisement will used by Coca-Cola's Glaceau Vitaminwater.

According to the spokesperson for JCDecaux Transport, the purpose of the campaign is to capture the attention of teenagers and young adults during the hot summer months. Glaceau Vitaminwater‘s OOH execution at the Admiralty MTR Station features a first-ever 25m x 3m lenticular wall advertisement in a Hong Kong MTR station platform. The visuals are designed to showcase the brand’s energy and emphasise the product's refreshement abilities.

The large-scale Poster on Wall with illusion is divided into two designs when passengers look at it from different angles, transforming the Vitaminwater bottles into 3D visual effects to attract passers-by’s attention.

Over in the Kowloon Tong MTR Station, the 3D function highlights the latest Sony Bravia TV series. Sony has covered the passenger tunnel towards the Festival Walk Mall, with the same poster-on-wall featuring a QR Code and 3D TV Frame, advertising the functions of its latest Bravia TV series.

• In March, HSBC splashed out and launched a 15-meter-long interactive TV wall in the MTR's busy Hong Kong Station for a wealth-management campaign encouraging commuters to think about their long-term financial strategy.

• As part of a wider marketing campaign for the newly-launched Nokia Lumia Windows phone, Nokia rolled out a large-scale eye-catching “Reverspective” art piece in Central Station in February, which has an unexpected optical illusion effect, with wall posters and a three-dimensional pop-up display, viewers experience a 3D effect by seeing the display from different angles while they are walking.