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Jan 25, 2022
Social media, programmatic video and display top investment areas for marketers in APAC: Quantcast
The industry is racing to keep pace with rapidly shifting consumer habits as they embrace digital. Agencies will be pushed to display better ROI and publishers to better understand their audiences using emerging first-party tools.
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Agency Report Cards 2024: We grade 25 APAC networks
The grades are in for Campaign Asia's 22nd annual evaluation of APAC agency networks. Subscribe to read our detailed analyses.
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1 day ago
Agency Report Card 2024: Initiative
After losing marquee clients Amazon and Lego, Initiative faces an uphill battle to rebuild its reputation, leaning on new tools, a "challenger" mindset, and a focus on e-commerce to stay competitive in a rapidly shifting industry.
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Global CEO of WPP Media’s Nexus departs
Bidon has been global chief executive at Nexus since April 2022.
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Mark Read: 'People are happier when they’re in the ...
WPP’s chief executive spoke at SWSW and touched on hybrid working, the future of the workforce with AI and whether brands will return to X.