![Six vye for cement brand Holcim's media business in Indonesia](https://cdn.i.haymarketmedia.asia/?n=campaign-asia%2fcontent%2f39368_story_images.jpg&h=570&w=855&q=100&v=20170226&c=1)
Last year in March Zenith Optimedia won the account from Initiative following a three-way battle.
In July 2008, the Swiss cement group appointed Leo Burnett Krea-sindoa as its creative partner following a two-month review that saw up to 10 agencies in contention.