Media News

Asiya Bakht

Mar 30, 2010

Six vye for cement brand Holcim's media business in Indonesia

JAKARTA - Leading global cement and aggregates brand Holcim is believed to have invited six agencies to pitch for its media business. The agencies reported to have been invited include Initiative, a GroupM agency, CS Media along with another local media agency and incumbent Zenith Optimedia.

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The account is estimated to be worth about US$1.5 million.

Last year in March Zenith Optimedia won the account from Initiative following a three-way battle.

In July 2008, the Swiss cement group appointed Leo Burnett Krea-sindoa as its creative partner following a two-month review that saw up to 10 agencies in contention.

Source:

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