Singapore students top 2011 Crowbar Awards

Organised by the Association of Accredited Advertising Agents Singapore (4As) for the 11^th year, the awards attracted the participation of students from countries including Malaysia, China and New Zealand for the advertising, design, photography, interactive and flim categories.

LaSalle College has won six gold, 11 silver and 17 bronze medals. It also clinched the ‘Best of Show’ award, with its ‘Sapporo – yhe universal language of things’ campaign

In second place was Nanyang Technological University from Singapore, with 165 points, taking two gold, eight silver and seven bronze medals.

Singapore’s Nanyang Academy of Fine Arts emerged third with two golds, three silvers and five bronzes, bringing the total point to 104.

Media Design School in New Zealand brought home one gold, two silvers and two bronzes. Meanwhile, Raffles Design Institute, Shanghai and The One Academy of Communication Design in Malaysia won one gold and one bronze, respectively.

Over 1,200 entries were received, presenting a 25 per cent increase from last year. The awards presentation was held on 5 Aug in Singapore, with 150 entries shortlisted and 90 award winners.

The jury consisted of creative industry veterans. Pann Lim, executive creative director at Kinetic Singapore, and Jonathan Yuen, creative director at Roots, co-chaired the awards.

“Befitting the fighting theme, this year’s Crowbars have truly been one of the most impressive with regards to the volume and quality of the submissions received,” Ted Choo, president of 4As, said. “It is heartening to see students treating the awards as an opportunity to display their creative talents while developing their professional portfolios for the working world.”