AsiaRooms.com awarded the contract in December, after it sent an invitation to pitch in October with at least three other agencies involved. The account covers social-media engagement for the territories in which it operates in Asia, which includes Australia, China, India, Indonesia, Japan, Malaysia, Singapore, South Korea, Taiwan and Thailand.
Jeremy Willmott, managing director at AsiaRooms.com, said social media enriches the travel experience, and connecting with customers is an integral part of its engagement strategy.
“Our social-media initiatives place us at the core of the travel planning process, and we’ll continue to offer interesting content such as the Social Travel Star Program to further build affinity with our customers,” he added.
The first campaign for the site's Singapore page will kick off at the end of this month.
The NTU College of Engineering, meanwhile, was pitched via government tender portal GeBiz in September, going up against three other agencies as well. The account was awarded on a retainer basis in November for the Singapore market only.
NTU’s College of Engineering aims to utilise social media as a key channel in its 2013 student recruitment drive and also play a fundamental key in supporting its other marketing efforts. The page with a fan acquisition campaign will be launched this Wednesday (23 January).
Vocanic is the Silver award winner for Campaign Asia-Pacific’s specialist agency of the year in Southeast Asia.
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