Singapore Prisons picks Up Brand Buzz for recruitment campaign

The creatives-only tender saw eight agency submissions and two rounds of presentations before a final decision was made.

This is Up Brand Buzz' second brush with the Singapore Prison, having worked with them on their very visible Yellow Ribbon campaign in 2008.

“We had a great experience working with Prisons two years ago and we are looking forward to a successful partnership again, said Anand A Vathiyar, managing director at Up Brand Buzz.

The agency’s appointment runs from 1 November 2010 to 31 October 2011.