Singapore National Heritage Board calls media pitch

The pitch involves media planning and buying services, including traditional, on-ground and digital channels, for the board and its institutions, including the Asian Civilisations Museum, National Museum of Singapore and Singapore Art Museum.

The NHB is seeking a media agency to get “maximum ROI on its advertising investments” and “connect with their target audience through effective channels”.

Consultancy firm R3 Asia-Pacific has been appointed to manage the pitch process. Proposals must be submitted by 6 August. The contract period is 12 months, with the option to extend for three months.

“The focus of this pitch is to help NHB identify an agency that has creative approaches to media while constantly stretching the media dollar,” said Goh Shu Fen, co-founder and principal of R3.

The incumbent on the account is MediaCom.

Reported earlier this month, NHB called a PR pitch seeking an agency to support its corporate communications team on public relations matters and act as an extension of its communications office. Fulford PR is the incumbent agency.

R3 is also handling the ongoing global creative and media pitch called by the Singapore Economic Development Board (EDB) earlier this year, which subsequently received tenders from more than 18 agencies of various industries.

The EDB has shortlisted four creative agencies—TBWA, Ogilvy & Mather, Leo Burnett and Singapore-based independent agency TSLA-StrawberryFrog—for the next round of pitching. Incumbent JWT didn’t make the cut.

The shortlisted media agencies are incumbent MEC and OMD.