According to sources close to the pitch, shortlisted digital firms for the assignment have presented credentials and the second round of the review is underway.
XM currently works with SilkAir for some of its digital initiatives, as JWT is the brand agency-of-record for the airline.
The leading regional airline brand had recently launched a ‘SilkAir Explorers' campaign.
Targeting travellers around the region, the digital drive was to garner as many travel journal submissions onto a custom website.
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