Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+852 3175 1913
Jul 4, 2024
Should influencers pose as subject matter experts?
SOUNDING BOARD: As the growing trend of influencers dishing out advice online grows—be it across health, finance or food—Campaign asks experts whether this approach is marketing genius or risky territory.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.png&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
Related Articles
.jpg&h=268&w=401&q=100&v=20170226&c=1)
.jpg&h=268&w=401&q=100&v=20170226&c=1)
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Just Published
PROMOTED
10 hours ago
AOY Insights: How Leo Burnett Vietnam’s commitment ...
With Vietnam grappling with an economic slowdown and clients reducing ad spends, Leo Burnett pursued a contrarian strategy that yielded strong results.
PROMOTED
10 hours ago
Lift Off: How Google’s Generative AI can give you ...
Google’s Head of Creative Works, Southeast Asia Joe Braithwaite demonstrates how Google’s AI powered suite of products can help rapidly launch a new brand, while addressing some of the questions and challenges surrounding the growth of generative AI.
12 hours ago
What makes holiday ads truly effective in APAC?
Amid holiday ad fatigue, Campaign delves into how brands can craft tailored campaigns to resonate with diverse APAC audiences and seize opportunities in this year’s evolving shopping landscape.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
13 hours ago
What's shaping digital OOH in 2025? Key trends revealed
From fragmented markets to consolidated buying platforms, from brand awareness to performance metrics, 2025 will mark the year DOOH cements its position on advertising's main stage.