Kenny Lim
Nov 4, 2008

Seven agencies pitch for Problem Gambling account

SINGAPORE - Seven agencies including Asatsu-DK, Bates, DDB, Mindshare, O2, Up Brandbuzz and incumbent Y&R are in the running to become the National Council on Problem Gambling's agency for its integrated public campaign in Singapore in 2009.

Seven agencies pitch for Problem Gambling account
Prior to the opening of the Lion City’s two integrated resorts, the Marina Bay Sands next year and Resorts World at Sentosa in 2010, the Council is looking to launch communications to increase public awareness of problem gambling among families, the elderly and youth as well as promoting its telephone helpline.

The Council, which is part of the Ministry of Community Development, Youth & Sports, had called the estimated S$2.5 million (US$1.7 million) tender in early October. Its annual advertising contract, currently with Y&R, will run out by the end of 2008.

Related Articles

Just Published

1 day ago

Tech on Me: Political tension meets platform drama

As big tech's entanglement with politics draws fresh scrutiny post-US election, Western platforms face a deepening trust crisis—from X's advertiser exodus to Meta's legal battles—while Asian tech firms vie to emerge as credible alternatives.

1 day ago

Creative Minds: Heidi Kasselman on how pretending ...

From winging an internship in Johannesburg to leading creative at Clemenger Melbourne, Heidi Kasselman's unconventional path proves sometimes chaos is the best career plan.

1 day ago

Spikes Asia 2025: In conversation with Torsak ...

Spikes Asia catches up with Chuenprapar to explore the power of humour in marketing communications and his advice for Thai agencies aiming to make a mark at this year’s awards.

1 day ago

Yuu dominates Kantar's BrandZ Hong Kong ranking

DFI Retail's Yuu has conquered Hong Kong's brand landscape, outpacing even Cathay Pacific. Challengers are rising in both airlines and banking.