Faaez Samadi
Dec 7, 2016

Schooling tops Singapore Twitter chart for 2016

The social network has released its #YearonTwitter series, which shows Singaporeans focused a lot on sport and Pokémon Go.

Schooling tops Singapore Twitter chart for 2016

Singapore’s first Olympic gold medallist Joseph Schooling was this year’s ‘golden moment’ on Twitter in the country, according to the company’s annual end of year round up.

More than 380,000 tweets blitzed the network in just three hours when the swimmer beat Michael Phelps in the 100m butterfly to win Singapore’s inaugural Olympic gold. This was quickly followed by memes, quotes and the hashtag #SchoolingWinsGold, which was picked up across the globe.

The ‘golden tweet’ of 2016 in Singapore was that of a cute cat, maintaining the trope of netizens being utterly obsessed with animals online. Sent from Singapore, the tweet went viral with almost 110,000 retweets.

Other big trends for Singaporeans on Twitter in 2016 include Pokémon Go, which was the biggest hashtag trend of 2016, the US presidential elections and of course, the Rio Olympics. Despite becoming a global phenomenon late in the year, the so-called ‘mannequin challenge’ also made it into the Singaporean top 10.

Singapore Airlines took the mantle of most followed account, closely followed by music artist Wil Tay. Continuing to demonstrate his immense popularity, prime minister Lee Hsien Loong was third, adding a whopping 195,000 followers in the past 12 months.

Somewhat surprisingly, despite all the fervour around his record-breaking swim, Schooling did not make the top 10 most followed accounts. Perhaps that will change depending on his performance in Tokyo in four years’ time. 

Source:
Campaign Asia

Related Articles

Just Published

15 hours ago

Nearly 70% of bias incidents in AI LLMs occur in ...

The study also reveals that 86.1% of bias incidents required only a single prompt, underscoring how easily AI models can still produce biased outputs despite advances in safety.

15 hours ago

How Knorr used retail media to drive conversions

CASE STUDY: Unilever brand Knorr teamed up with The Trade Desk and foodpanda on a retail-data campaign that achieved more than 12.9 million impressions, exceeding the brand's goal by more than 70%.

16 hours ago

40 Under 40 2024: Thanzyl Thajudeen, Mark and Comm

A seasoned PR expert and founder of Mark and Comm, Thajudeen has transformed his Colombo-based agency into a leading regional player.

16 hours ago

Meta begins firing ‘lowest performing’ staff

Notices began going out to employees in most countries including across Asia this week, as the tech giant prepares to cut approximately 5% of its workforce based on performance.